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PARISHODH JOURNAL 

ISSN NUMBER: 2347-6648
A Peer Reviewed/ Referred Journal
Open Access Journal
A Monthly Publishing Journal
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submitparishodh@gmail.com

Volume IX, Issue III, MARCH- 2020

 

 

1. Consumer behavior in online shopping: A study with special reference to Working Women in Chennai city
    B. Afroz Ahmed, Dr. S. Syed Rafiq Ahmed; The New College (Autonomous), Chennai-600 014.
    Page No:1-10
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56895

 

2. STUDY ON PERCEPTION OF STUDENTS ON EMPLOYABILITY SKILLS WITH SPECIAL REFERENCE TO MANAGEMENT STUDENTS
    APARNA G., DR. (MRS.) S.KAMAKSHI; Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chrompet
    Page No:11-22
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56896

 

3. A STUDY ON CONSUMERS SATISFACTION TOWARDS ONLINE PURCHASE IN TIRUCHIRAPPALLI CITY
    AZARUDEEN. J; MIET Arts and Science College, Trichy.
    Page No:23-30
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56897

 

4. OUT PATIENT SATISFACTION ABOUT HOSPITAL SERVICES: "A STUDY AT A MULTI-SPECIALITY HOSPITAL AT THRISSUR,

    KERALA
    Arathy Sreekumar, Dr. Ch. Bala Nageswara Rao; Saveetha Amaravati University, Vijayawada
    Page No:31-40
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56898

 

5. AN EMPIRICAL STUDY ON THE INFLUENCE OF PUBLIC SECTOR BANK IN MAGNIFYING THE EFFECT OF VARIOUS SCHEMES

    LAUNCHED UNDER FINANCIAL INCLUSION
    Alex Paul; University of Madras, Chennai
    Page No:41-47
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56899

 

6. A STUDY ON IMPACT OF GREEN MARKETING ON CONSUMERS’ BUYING BEHAVIOUR
    BHARANI LAKSHMI S.; SDNB VAISHNAV COLLEGE FOR WOMEN, CHROMEPET.CHENNAI, TAMIL NADU
    Page No:48-57
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56900

 

7. A STUDY OF GREEN HR PRACTICES AND ITS IMPACT ON ENVIRONMENTAL PERFORMANCE
    Dr. S.AGTHAR BEGUM, Dr. K.P.SAVITHA; JBAS College for Women (Autonomous), Chennai – 600 018
    Page No:58-66
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56901

 

8. A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS
    Dr. S. NAZEER KHAN, L. AMEENA BEEVI; Dr. Zakir Husain College, Ilayangudi - 630 702, Sivagangai District
    Page No:67-71
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56902

 

9. A STUDY ON PROBLEM FACED BY THE RETAILERS AFTER GST IMPLEMENTATION
    Dr. D. Ugesh; M.S University Constituent College, Tisayanvilai.
    P. Anci Ebenezer; Manonmaniam Sundaranar University, Tirunelveli.
    Page No:72-76
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56903

 

10. ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND MALE EMPLOYEES
      Dr. M.Jeyanthi; Ethiraj College for Women, Chennai
      Page No:77-85
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56904

 

11. KUDUMBASHREE IN KERALA: A INNOVATIVE INITIATIVE FOR NURTURING MICRO ENTERPRISES
      Dr.J.B.Rajan; Kerala Institute of Local Administration (KILA), Mulamkunnathukavu PO, Thrissur-680581
      Page No:86-93
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56905

 

12. EFFECT OF BRAND ELEMENTS ON THE PREFERENCE OF COSMETICS AMONG FEMALE CUSTOMERS
      Dr.R.Priya, Dr.K.Kalaivani; JBAS College For Women (Autonomous), Teynampet, Chennai- 18
      Page No:94-109
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56906

 

13. ELECTRONIC WORD-OF-MOUTH (EWOM) — ITS INFLUENCE ON RETAIL CUSTOMERS
      Dr. TABITHA DURAI; Madras Christian College, Tambaram, Chennai- 59
      IMMANUEL DEBBARMA; University of Madras, Chennai- 600005
      Page No:110-116
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56907

 

14. MOBILE LEARNING TECHNOLOGIES AND ITS INFLUENCE IN HIGHER EDUCATION A PROSPECTIVE EXTENMENT OF E-

      LEARNING SYSTEM
      S.Jaya Prasanna, G.Sripradha, Dr P.Kumaragurudasan; State Resource Centre, Adyar, University of Madras, Chennai
      Page No:117-129
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56908

 

15. CONTRIBUTION OF SERVICE SECTOR IN INDIAN ECONOMY- A STUDY
      Prof.Gururaj S Barki, Dr.M.G.Yaranal; KLE’s G H College, Haveri 
      Page No:130-134
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.56909

 

16. A STUDY ON CONSUMER ACUITY AND USAGE OF GREEN PRODUCTS
      Mr. B. Loganathan, K.S.Adithyaa, Trilok Divakar, Balasubramanian G; Ramakrishna Mission Vivekananda (Evening) College (Autonomous), Mylapore,

      Chennai 600004
      Page No:135-140
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56910

 

17. TOTAL QUALITY MANAGEMENT (TQM) IN THE ACADEMIC LIBRARY
      K.Nedumaran, Dr.R.Ramesh; Annamalai University, Annamalai Nagar
      Page No:141-148
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56911

 

18. A STUDY ON THE EFFECTIVENESS OF ONLINE JOB SITES ON JOB SEEKERS
      N. NANDHINI PRIYA; Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai.
      Page No:149-155
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56912

 

19. ECONOMIC STATUS AND EMPOWERMENT OF TRIBAL WOMEN IN TAMIL NADU WITH SPECIAL REFERENCE TO DINDIGUL

      AND NILGIRI DISTRICTS
      G. Sahaya Leoni, Dr.G.Indhumathi; Mother Teresa Women’s University, Kodaikanal, Tamil Nadu
      Page No:156-162
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56913

 

20. “STUDY ON INTERDEPENDENCY OF INDIAN STOCK MARKETS WITH NYSE AND LSE”
      Prof. N Nagasubba Reddy, Prof. RashmiShetty, Mr. Karthik M; R V Institute of Management
      Page No:163-177
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56914

 

21. OPTIMISTIC IMPACT OF DIGITAL TRANSFORMATION ON HR FUNCTIONS - RESEARCH STUDY WITH REFERENCE TO HTC

      GLOBAL SERVICES
      MD.Waseem Bari .U; Bharathidasan University, Tiruchirappalli – 620 022 , India
      Page No:178-187
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56915

 

22. A STUDY ON TRAINING AND DEVELOPMENT FOR EMPLOYEES IN PVT COMPANIES WITH SPECIAL REFERENCETO CHENNAI

      CITY.
      Thayub Sheriff. I., A.R. Mohammed Sulaiman; The New College (Autonomous), Chennai – 600014
      Page No:188-195
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56916

 

23. AN INVESTIGATION ON THE ENTREPRENEURIAL ATTITUDE AMONGTHE COLLEGE STUDENTS IN VILLUPURAM DISTRICT.
      K.SULOCHANA, Dr.D.GANESAN; Govt Arts & Science College, Perambalur, Tamil Nadu
      Page No:196-203
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56917

 

24. THE IMPACT OF GOODS AND SERVICES TAX IN INDIA
      Dr. C. Chitra; Vels Institute of Science Technology & Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu
      Page No:204-212
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56918

 

25. A STUDY ON CONSUMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING – WITH SPECIAL REFERENCE TO CHENNAI

      CITY.
      M.R. APSHANA PARVEEN; The New College (Autonomous), Chennai- 6000 14
      Page No:213-226
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56919

 

26. A STUDY ON GREEN MARKETING AND ITS IMPACT TOWARDS THE SOCIETY
      A. R. MOHAMMED SULAIMAN, S. U. MOHAMED RIZWAN; The New College (autonomous), Chennai. Tamil Nadu
      Page No:227-232
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56920

 

27. RECENT TRENDS AND CHALLENGES FACED BY INDIAN SECURITY MARKET
      Sree Akshara Mithran, Dr.J.Sulaiman; The New College, Chennai , Tamil nadu
      Page No:233-244
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56921

 

28. THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN FOREIGN BANKS IN CHENNAI - A CUSTOMER

      PERSPECTIVE.
      S. SAMEENA, Dr. R.T.SAROJA; Mother Teresa Women’s University College of Education.(Mother Teresa Women’s University, Kodaikanal, Tamilnadu)
      Page No:245-251
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56922

 

29. A STUDY ON THE TYPE OF EMOTIONS INFLUENCING EMOTIONAL INTELLIGENCE IN THE WORKPLACE WITH SPECIAL

      REFERENCE TO EMPLOYEES OF INFORMATION TECHNOLOGY IN CHENNAI CITY
      Mrs . S. VIDHYA; Kumararani Meena Muthiah College, Adyar, Chennai.
      Page No:252-258
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56923

 

30. THE TRENDS, EFFECTIVENESS AND THE CHALLENGES OF INFORMATION AND COMMUNICATION TECHNOLOGY-AN

      OVERVIEW
      Mrs.S. PRADEEPA; Mother Theresa University, Kodaikanal, Tamil Nadu.
      Page No:259-265
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56924

 

31. “AN ANALYTICAL STUDY ON GREEN PURCHASE INTENTION OF GREEN PRODUCTS WITH REFERENCE TO COLLEGE

      STUDENTS”
      Dr .S. FIRDOUSE JAHAN, Mrs. RAJKALAISELVI M; JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN,

      TEYNAMPET,CHENNAI-18
      Page No:266-272
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56925

 

32. WOMEN EMPOWERMENT: ECONOMIC DEVELOPMENT AMONG THE BURMA TAMILAR OF CHENNAI
      M. Yazhini; University of Madras, Chennai, Tamil nadu
      Page No:273-277
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56926

 

33. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON COMPANIES FINANCIAL PERFORMANCE IN IT INDUSTRY
      Ms. Abirami .D; Bharathiar university, Coimbatore
      Dr. S Thothadri; The New College, Chennai.
      Page No:278-290
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56927

 

34. ARTIFICIAL INTELLIGENCE: AN INNOVATIVE NOTION TOWARDS THE ADVANCEMENT OF TECHNOLOGY
      Dr.TABITHADURAI; Madras Christian College, Chennai
      MS.VIDHYA. J; University of Madras, Chennai
      Page No:291-298
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56928

 

35. “CRITICAL EVALUATION OF IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR IN INDIA”
      RAJALAKSHMI S RAI; VIDYARASHMI FIRST GRADE COLLEGE, SAVANOOR , PUTTUR
      Page No:299-307
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56929

 

36. DETECTION AND ANALYSIS OF CREDIT CARD FRAUDULENT COMPARING LOCAL OUTLIER FACTOR AND LOGISTIC

      REGRESSION IN AN IMBALANCED DATASET
      POOJA SREE.S, CHETAN JAIN, MOHAMMED MAFAZ N; LOYOLA COLLEGE, CHENNAI
      Page No:308-314
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56930

 

37. Financial Literacy in India – An Empirical Study with special reference to salaried women
      Dr. P. Hemavathy, Dr. S. Gurusamy; University of Madras, Chepauk, Chennai- 600 005
      Page No:315-330
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56931

 

38. A STUDY ON EMPLOYEES ABSENTEEISM IN BPO INDUSTRY, CHENNAI
      D.K.HEMAMALINI, Dr. G. SUNDHARAVADIVEL; University of Madras
      Page No:331-346
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56932

 

39. ROLE OF ADMINISTRATIVE THINKERS TOWARDS HUMAN RESOURCES MANAGEMENT PERSPECTIVES
      Dr.E.Priyanka; B.S Abdhur Rahman Crescent Institute of Science and Technology, Vandalur, Tamil Nadu 600048
      Page No:347-352
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56933

 

40. ANALYSIS OF EFFECTIVENESS OF HUMAN RESOURCE TRAINING NEEDS AND IT’S RELATION TO EMPLOYEE EFFICIENCY
      Dr. N.O. AARIF; THE NEW COLLEGE, ROYAPETTAH, CHENNAI, TAMIL NADU 600014
      Page No:353-361
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56934

 

41. FACTORS INFLUENCING THE SERVICE INNOVATION IN SERVICE SECTOR AND ECONOMIC GROWTH OF INDIA
      A.DATCHAYANI, Dr.V.VASIKAR; Annamalai University
      Page No:362-373
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56935

 

42. A STUDY ON STRESS MANAGEMENT OF EMPLOYEES IN LANSON VENTURES, CHENNAI
      Dr. A.Kadhar Lal, M.S.Safa; The New College (Autonomous), Chennai 600 014
      Page No:374-387
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56936

 

43. “A STUDY ON EMOTIONAL MARKETING AND ITS IMPACT ON CONSUMER BEHAVIOUR”
      Dr. N.O. AMEEN; The New College (Autonomous), Chennai – 14
      Page No:388-394
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56937

 

44. A STUDY ON ROLE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT
      Dr R.B.AYESWARYA; Stella maris college., Gopalapuram, Chennai, Tamil Nadu 600086
      Page No:395-402
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56938

 

45. A STUDY ON PERCEPTION OF INCOME TAX PAYERS TOWARDS ELECTRONIC FILING SYSTEM.
      APARNA G., AKSHAYA G.; ShrimathiDevkunvarNanalal Bhatt Vaishnav College for Women, Chennai.
      Page No:403-412
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56939

 

46. A STUDY ON “BENEFITS AND DRAWBACKS OF CHILDHOOD WITH TECHNOLOGY
      Dr. J.Sulaiman, Mrs.A.Rahima Banu; The New College, Chennai- 600 014, Tamil Nadu
      Page No:413-418
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56940

 

47. OVERVIEW ON UNION BUDGET AND AN ANALYSIS ON THE NEW TAX REGIME - 2020
      Dr. S. SYED RAFIQ AHMED; THE NEW COLLEGE (AUTONOMOUS), CHENNAI – 600 014.TAMIL NADU
      Page No:419-425
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56941

 

48. ROLE OF GREEN HUMAN RESOURCE MANAGEMENT IN THE DEVELOPMENT OF SOCIETY - A CASE STUDY
      Dr.JAYANTHI; Vidhya Sagar Women's College, Chengalpattu, Tamilnadu, India 
      Dr.B.Latha Lavanya; MEASI Institute of Management Department of Commerce, Royapettah, Chennai-14
      Page No:426-444
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56942

 

49. GEN Z MILLENNIAL MANAGERS – AN EXPLORATORY STUDY
      Dr.B.Latha Lavanya, ABDUL SAMAD PAPA, MOHIDEEN NAINA, MD MARAKAYAR; MEASI Institute of Management Department of Commerce,

      Royapettah, Chennai-14, Tamil Nadu
      Page No:445-456
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56943

 

50. RURAL ENTREPRENEURSHIP AND INNOVATIONS THROUGH WOMEN DEVELOPMENT
      B. Chinna Raja, Dr. R. Mathaiyan; IDE, University of Madras, Chennai-600 005
      Page No:457-464
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56944

 

51. GOODS AND SERVICE TAX (GST) IN INDIA – A LOOK BACK FROM THE SCRATCH TO PRESENT
      Mr.B.AFROZ AHMED, Mrs.ANNAPOORANI K; The New College(Autonomous), Chennai-14
      Page No:465-482
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56945

 

52. AWARENESS AND PERCEPTION OF EMPLOYEES TOWARDS GREEN HRM – A STUDY WITH SPECIAL REFERENCE TO IT

      COMPANIES IN CHENNAI CITY
      S.WASIM AKRAM, ANNAPOORANI K, NUMAAN MD AIYUB; The New College, Chennai-14
      Page No:483-500
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56946

 

53. A STUDY ON THE CHALLENGES OF EMPLOYEE RETENTION WITH REFERENCE TO INTEGRATED ENTERPRISES PVT LTD
      Dr . C. Ramamurthy, M. Rodhammal; Presidency College (Autonomous), Chennai – 600 005
      Page No:501-505
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56947

 

54. Commute perception towards Chennai Metro Rail with special Reference to Anna Nagar
      Dr.J.Thajmudeen, S.Kausar Begum; The New College (Autonomous), Chennai 600 014
      Page No:506-511
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56948

 

55. A STUDY ON ORGANIZATIONAL CULTURE & ITS IMPACT ON EMPLOYEE BEHAVIOUR
      Dr.M.Alaguthankamani; The New College, Chennai-14
      Page No:512-521
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56949

 

56. EFFECTIVENESS AND IMPLEMENTATION OF LABOUR WELFARE MEASURES – A STUDY WITH SPECIAL REFERENCE TO

      SALEM STEEL PLANT, TAMILNADU
      Dr. S. SYED RAFIQ AHMED, ANNAPOORANI K; The New College (Autonomous), Chennai – 600 014.
      Page No:522-537
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56950

 

57. A STUDY ON CONSUMER AWARENESS TOWARDS ORGANIC FOOD PRODUCTS IN CHENNAI CITY
      B. Afroz Ahmed, M.S.Hudha; The New College (Autonomous), Chennai – 600 014
      Page No:538-545
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56951

 

58. CHALLENGES FACED BY FARMERS THROUGH DIRECT MARKETING @ RURAL AREAS
      Mr.G.B.SURESH, Dr.S.PANNEERSELVAM; St.Peters University, Chennai, Tamil Nadu
      Page No:546-558
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56952

 

59.INNOVATIVE ONLINE BUSINESS STRATEGIES

    P. GAJALAKSHMI, PAVITHRA S,  MONESA; Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chromepet, Chennai.

    Page No:559-564
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56953

 

60.A STUDY ON CUSTOMER PERCEPTION TOWARDS DIGITAL MARKETING IN CHENNAI

     Dr. J. SULAIMAN, K.S. SITHI AYESHA; The New College, Chennai

     Page No:565-575
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56954

 

61.A STUDY ON AWARENESS OF EMPLOYEES ABOUT CORPORATE SOCIAL
RESPONSIBILITY PRACTICES IN SELECTED PUBLIC SECTOR PETROLEUMCOMPANIES IN CHENNAI

     Dr. H.S.PRIYADARSHINI; PRESIDENCY COLLEGE CHENNAI – 600 005

     Page No:576-587
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56955

 

62.GREEN MARKETING

     M.KRISHNA; UNIVERSITY OF MADRAS CHENNAI

     DR P.R. RAMAKRISHNAN; VELS UNIVERSITY PALLAVARAM, CHENNAI, TAMIL NADU

     Page No:588-591
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56956

 

63.CAUSES OF RECESSION AND ITS IMPACT IN MSMES

     Dr.N.O.Ameen, Mrs H. Jannath Mariam ; The New College (Autonomous), Chennai – 14

     Page No:592-600
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56957

 

64.ARTIFICIAL INTELLIGENCE: A STUDY WITH SPECIAL REFERENCE TO E-BANKING IN CHENNAI CITY

     Dr. S. Syed Rafiq Ahmed,M. Sathya; The New College (Autonomous), Chennai – 600014. 

     Page No:601-612
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56958

 

65.CREATIVITY IN ENTREPRENEURIAL INTENTION: A STUDY WITH SPECIAL REFERENCE TO COLLEGE STUDENTS CHENNAI CITY

     Dr. S. Syed Rafiq Ahmed,M. Jagatheswari; The New College (Autonomous) , Chennai – 600014

     Page No:613-626
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56959

 

66.HR ANALYTICS: A STUDY ON PERFORMANCE MANAGEMENT OF IT EMPLOYEES WITH SPECIAL REFERENCE TO CHENNAI CITY

     Dr. S. Syed Rafiq Ahmed, S. JABEEN SULTANA; The New College (Autonomous),Chennai – 600014

     Page No:627-641
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56960 

 

67.CONSUMER BEHAVIOUR IN ONLINE SHOPPING OF CHENNAI CITY

Sheik Peer Hamsa.S,Sadique Ahmed R, Abdul Jamal M; The New College (Autonomous), Chennai – 600014.

     Page No:642-650
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56961

 

68.DIGITAL MARKETING: A STUDY WITH SPECIAL REFERNCE TO SEARCH ENGINE OPTIMIZATION IN CHENNAI CITY

     Dr. S. Syed Rafiq Ahmed, G. Dharini; The New College (Autonomous),Chennai – 600014.

     Page No:651-659
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56962

 

69.HUMOR AS A MANAGEMENT TOOL: A STUDY ON TECHERS’ PERCEPTION WITH SPECIAL REFERENCE TO CHENNAI CITY

     Dr. S. Syed Rafiq Ahmed, A. Muqtadirah Begum;  The New College (Autonomous),Chennai – 600014.

     Page No:660-671
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56963

 

70.PERCEPTION OF DIGITAL MARKETING – A STUDY ABOUT MARKETING PROFESSIONALS ESPECIALLY IN CHENNAI

     Dr. M.SUMATHY; Pachaiyappa’s CollegeAminikarai Chennai 30

     Page No:672-679
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56964

 

71.  A STUDY ON INDIVIDUAL INVESTORS’ PERCEPTION TOWARDS CREDIT RATING AGENCIES IN INDIA WITH SPECIAL REFERENCE TO TIRUVANNAMALAI DISTRICT

       Mrs.B.Mahalakshmi; A.A Govt. Arts College, Villupuram.

       Dr. D.Ganesan; Government Arts & Science College, Perambalur, Trichy Dt

       Page No:680-688
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.56965

 

72. IMPACT OF BUSINESS ETHISC ON FAST MOVING CONSUMER GOODS ADVERTISING IN INDIAN TELEVISIONS

      Mrs.V.Bhuvaneswari; A.A Govt. Arts College, Villupuram.

      Dr. D.Ganesan; Govt.Arts & Science College, Perambalur

      Page No:689-695
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56966

 

73.A STUDY ON EFFECTIVENESS OF PERFORMANCE MANAGEMENT SYSTEM IN AN IT COMPANY, CHENNAI

     K. Padmavathi,S. Geethalakshmi,Dr. G. Sundharavadivel; University of Madras

     Page No:696-702
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56967

 

74.Accounts Receivables Management in Annai foods Product Privates Limited

     H. Divyaa, Dr. S.Panneerselvam; St. Peter’s Institute of Higher Education and Research

     Page No:703-715
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56968

 

75.An Analysis of Customers’ Review on Car Service using Natural Language Processing
     Dr.V.Sumathy, Ms. K. Gethsiya Raagel ; Loyola College, Chennai- 600 034
     Page No:716-722
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56969

 

76.An explorativestudy on Tax Payer’s Perception towards Income-tax E-Assessment proceedings with special reference to Tax Payers inChennai,Tamilnadu.
     Dr.Lalitha Balakrishnan, Ms. Gayathry G; M.O.P. Vaishnav College for Women (Autonomous), Chennai
     Page No:723-733
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56970

 

77. A STUDY ON LEVEL OF AWARENESS OF FARMERS TOWARDS GREEN INSURNACE SCHEME IN TRINELVELI DISTRICT
      Miss.I.MALINI, Mrs.A.AYISHA; Wavoo Wajeeha Women’s College of Arts and Science, Kayalpatnam – 628 204
      Page No:734-741
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56971

 

78. EFFECT OF PLASTIC BAN ON BUSINESSESS AND CONSUMERS
      M Poonkodi , Dr Eswari M; Women’s Christian College Women’s Christian College Chennai 
      Page No:742-753
      DOI:09.0014.PARISHODH.2020.V9I3.0086781.56972

 

79.ARTIFICIAL INTELLIGENCE IN BUSINESS
     I. RUFIA THASEEN, MUHAMMAD ASLAM; M.C.A MEASI INSTITUTE OF INFORMATION TECHNOLOGY
     Page No:754-760
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56973

 

80.Role of human capital development in employee adaptability towards change
     Dr.Vijayakumari Joseph ; Madras Christian College, Tambaram
     N.Meenakshi; Shri Shankarlal Sundarbai Shasun Jain College for Women
     Page No:761-767
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56974

 

81.Historical Perspectives of Literacy Programmes Under Changing Socio-Cultural Scenario in India
     Dr.T.Balasaravanan; S.I.V.E.T. College, Chennai, India
     Dr.M.Nirmal Kumar; The Tamil Nadu Dr.Ambedkar Law University
     Page No:768-771
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56975

 

82.RTL Verification and FPGA Implementation of 4x4 Vedic Multiplier
     Mohd Esa; Muffakham Jah College of Engineering and Technology, Banjarahills, Hyderabad 
     Konasagar Achyut ; J.B. Institute of Engineering & Technology, Hyderabad
     Chandrajeet Singh; BITS College, Bhopal (Affiliated to RGPV, Bhopal)
     Page No:772-778
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56976

 

83.THE JOIN PRODUCT AND DUAL STRONG DOMINATION IN MIXED SPLIT INTUITIONISTIC FUZZY GRAPH
     Dr.K.Kalaiarasi , P.Geethanjali ; Cauvery College for Women, Trichy-18, Tamil Nadu, India.
     Page No:779-791
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56977

 

84.Ascertainment on the integral solutions of the Sextic Diophantine Equation
     P.Saranya, G.Janaki; Cauvery College for Women (Autonomous), Tiruchirappalli, Tamilnadu.
     Page No:792-800
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56978

 

85.THE SIGNIFICANCE OF SOCIAL REPORTS AND ITS IMPLICATION ON THE
WELL-BEING OF MĀORI IN AOTEAROA NEW ZEALAND

     Dr. Shahul Hameed; Te Wānanga o Aotearoa, Mangere, NEW ZEALAND
     Dr. H. Yasmeen Sultana;  Pondicherry University, Puducherry, INDIA
     Page No:801-805
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56979

 

86.Trends and Regional Patterns in Sex Ratio of India
     Dr.Y.Sujatha, Dr.T.Chandrasekarayya; S.V.University, Tirupati-517502
     Page No:806-814
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56980

 

87.New Media and Culture : Exploration of a state of Hybridity
     Sayan Dey; Chaiduar College, Gohpur 
     Page No:815-835
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56981

 

88. PRODUCT RECOMMENDATION IN MARKET BASKET ANALYSIS USING APRIORI

     Anitha.G , Kavin Mozhi.T ; PSGR Krishnammal College For Women,

     Page No:836-842
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56982

 

89.गुरु नानक बानी का सार तत्व 

     डॉ. कूलविन्दर कौर ; हिन्दू  कन्या कॉलेज , कपूरथला 

     Page No:843-848
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56983

 

90.Design and implementation of a Methodology for Object Counting
     P.Srija, P.Bharadwajani, Dr. A.Haritha , Dr.P.V.S.Lakshmi; PVP Siddhartha Institute of Technology

     Page No:849-855
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56984

 

91.COMPARISION OF SEX RATIOS IN HUMAN FAMILIES USING BINOMIAL-BETA DISTRIBUTION

     Anchala Kullaya Swamy; SG Govt Degree College, Piler, A.P., India

     Dr. C. Somasekhara Reddy; SSBN Degree College, Anantapur, A.P., India

     Dr. P. Lakshmi; SK University, Anantapur, A.P., India

     Page No:856-863
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56985

 

92.FACTORS AFFECTING & CONTRIBUTING THE MATRIMONIAL DISPUTES IN FAMILY COURT : A STUDY
    Mrs. Smita Prakash Joshi, Dr Jyoti Dharm; New Law College, Pune, Maharashtra
    Page No:864-870
    DOI:09.0014.PARISHODH.2020.V9I3.0086781.56986


93.Designing a model for predicting Cyber attack breaches by using linear regression algorithm
     Burla Venkatesh, Mrs.R Tamilkodi, Mr.L Venkateswara kiran; Godavari Institute of Engineering & Technology, Rajahmundry, AP
     Page No:871-877
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56987


94.BELOWGROUND CABLEGRAM FRACTURE DISCOVERY USING IOT
     N.Nagababu , Mr.K.Praveen Kumar, Mrs.R.Tamil kodi; GIET, Rajahmundry, A.P
     Page No:878-885
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56988

 

95.Steady Facial Expression Recognition Utilizing Profound learning
     Mr. R.V. Abraham,  Mrs. R. Tamilkodi,  Mr. P. Siva Prasad; Godavari Institute Of Engineering & Technology, Rajahmundry, AP
     Page No:886-891
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56989

 

96.An innovative method for finding benefit itemset for sale
     Ms. V.Aparna ,Mr. K. Praveen Kumar, Mr. P. Siva Prasad; GIET(A), Rajahmundry, AP
     Page No:892-898
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56990

 

97.A DIFFERENTIAL PRIVACY DATA PUBLISHING ON MULTIPLE WAYS ON EFFICIENT HIGH DIMENSIONAL DATA
     Y.Verriyya, R.Tamilkodi, N.Durga Devi; Godavari Institute of Engineering & Technology(A), Rajahmundry, AP
     Page No:899-906
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56991

 

98.Assessment Of Human Action Through Image Parsing Methods
     B S Ajay Kumar,  Mr.L.Venkateswara Kiran, Mrs.R.Tamil Kodi; Godavari Institute of Engineering and Technology [A],
     Rajahmundry, Andhra Pradesh,
     Page No:907-915
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56992

 

99.Removal of Duplicate Documents from varying Data Sources by Query Methodology
     Mr. Ch.R.D.Ganesh, Mr.L.V.Kiran , Mr.P.Siva Prasad ; Godavari Institute of Engineering and Technology, Rajahmundry, Andhra Pradesh
     Page No:916-919
     DOI:09.0014.PARISHODH.2020.V9I3.0086781.56993

 

100.Spotting of Floods on Watercourse bays and depressed lying sphere using IOT
       Mr.GedaGowtham , Mr.P.Siva Prasad, Mrs.N. Durga Devi ; Godavari Institute of Engineering and Technology, Rajahmundry, AP
       Page No:920-926
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.56994

 

101.Provably Secure and Lightweight identity based authenticated Data Sharing Protocol for Cyber Physical Cloud Environment
       K. Durgaprasad, R.Tamilkodi,  N. Durga Devi; Godavari Institute of Engineering &Technology(A),Rajahmundry,AP
       Page No:927-933
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.56995

 

102. WEB MEDIA AND STOCK MARCKETS : A SURVEY AND FUTURE DIRECTIONS FROM A BIGDATA PERSPECTIVE
        Mr. M. Balavenkatesh ,Mr.P.Siva Prasad, Mr.K.Praveen Kumar; Godavari Institute of Engineering & Technology(A), Rajahmundry, AP
        Page No:934-940
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.56996

 

103. WEB MEDIA AND STOCK MARCKETS : A SURVEY AND FUTURE DIRECTIONS FROM A BIGDATA PERSPECTIVE
        Mr. M. Balavenkatesh ,Mr.P.Siva Prasad, Mr.K.Praveen Kumar; Godavari Institute of Engineering & Technology(A), Rajahmundry, AP
        Page No:941-943
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.56997

 

104. Topic-Enhanced Gaussian Process Aggregation Model for efficient multi source data
        Mortha Sujatha, Mrs. R Tamilkodi, Mr.K Praveen Kumar; Godavari Institute of Engineering &Technology, Rajahmundry, AP.
        Page No:944-954
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.56998

 

105.PREDICTION OF CRUDE OIL PRICES BY SUPPORTING VECTOR REGRESSION
       Putta NagaRaju Mr.L. V. Kiran MR. K. Praveen Kumar; Godavari Institute of Engineering and Technology, Rajahmundry, Andhra Pradesh
       Page No:955-959
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.56999

 

106.A NEW HEALTH DECISION SUPPORT TO RECOGNISE IN EFFICIENY AND SCALABLEWAY
       Ms.R.Rama Chandrika,  Mr.K.Praveen Kumar,  Mr.L.V.Kiran; Godavari Institute of Engineering and Technology, Rajahmundry, Andhra Pradesh
       Page No:960-969
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57000

 

107. Solar Power Management And Panel Status Monitoring Using IOT
        R.Venkateswara Rao , Mr.L.V.Kirian, Mrs.R.Tamil Kodi;  Godavari Institute of Engineeering Techonlogy, Rajahmundry, AP
        Page No:970-975
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57001

 

108. Allocation of Virtual Machines in Cloud Data Centers – A Survey of Problem Models andOptimization Algorithm
        Mr. S. Sai Krishnama Raju, Mr .K. Praveen Kumar, Mrs. R. Tamil kodi; GIET(A),Rajahmundry, A.P
        Page No:976-981
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57002

 

109. IMPLEMENTATION OF A PROCREATIVE SYSTEM FROM A REAL COLLECTIVIST VISUALS
        T. Sai Vaishnavi, Mrs.R. Tamil kodi, Mrs.N. Durga Devi; Godavari Institute of Engineering and Technology, Rajahmundry, AP
        Page No:982-987
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57003

 

110. A Novel Approach on Intrusion Detection And Prevention Systemsin Cloud Computing
        T.Sainadh, R.Tamilkodi,N. Durga Devi; Godavari Institute of Engineering and Technology, Rajahmundry, AP
        Page No:988-997
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57004

 

111. Alternative Based Consecutive Sale For Cloud Asset Allotment
        Mrs. T. Naga Mahalakshmi, Mr.L.V.Kiran ,Mr.P.Siva Prasad; Godavari Institute of Engineering and Technology, Rajahmundry, AP
        Page No:998-1001
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57005

 

112. Optimizing Efficiency of Lamp Post Using IOT
        V.Praveen Kumar. Mr.K.Praveen Kumar. Mr.P.Siva Prasad; GIET, Rajahmundry, A.P.
        Page No:1002-1008
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57006


113. Redefining realism in I Am Vidya : A Transgender’s Journey   
        Solai Arthika. M. Dr. V. Chanthiramathi; V.O. Chidambaram College, Thoothukudi
        Page No:1009-1017
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57007

 

114. Landscape as mindscape in Anton Chekhov’s short story“Gooseberries”
        Anisha N; SN College, Varkala
        Page No:1018-1023
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57008

 

115. Disintegration of Multiculturalism: A study in Nayomi Munaweera’s Island of a Thousand Mirrors
       Krishna Priya J. Dr. B. Manivannan; V.O. Chidambaram College, Thoothukudi
       Page No:1024-1031
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57009

 

116. A Narcissist as the Hero: Mountbatten in Freedom at Midnight
       Jolly Malayam; St. Stephen’s College, Pathanapuram
       Page No:1032-1038
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57010

 

117. GUERRILLA MARKETING – A LITERATURE REVIEW
        Dr.S.Nafeesa; The Quaide Milleth College for Men Chennai 
        Page No:1039-1044
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57011

 

118. PARTIAL DIFFERENTIAL EQUATIONS BASED HARMONIC ANALYSIS IN A NON-LINEAR FOURIER ANALYSIS CONDITION
       T. Kajendran , C. Chithiraiselvi ; Prist University, Madurai.
       Page No:1045-1050
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57012

 

119. BACTERIOLOGICAL TEST ANALYSIS FOR QUALITY OF DRINKING WATER
        B. Chandra Gnana Sekaran 1 , Dr. D. Sarala Thambavani; Prist University, Madurai.
        Page No:1051-1058
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57013

 

120. EFFECTS OF THE EMERGENCY AND THE IDENTITY CRISIS OF THE PEOPLE IN THE NOVEL “A FINE BALANCE” BY ROHINTON MINSTRY.
        Y. Sultan Jameer  Dr R.A. Rajasekaran; Prist University, Madurai.
        Page No:1059-1064
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57014

 

121. ग ांधी तथ न री स्वच्छत : एक वििेचन

       पोस्ट डॉक्टोरि फे िो,; आईसीपीआर, नई कदकिी

        गाांधी ; आरोग्य की कुां जी, अनुवाकदका-सुशीिा नय्यर, नवजीवन प्रकाशन मांकदर, अहमदाबाद (गुजरात), प्रथम सांस्करण -1948
        Page No:1065-1070
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57015


 

122. LOCUS OF CONTROL ORIENTATION AND ASSERTIVE BEHAVIOUR OF WOMEN COLLEGE STUDENTS
        (Dr. Sreekala. S; NSS Training College, Ottapalam)
        Page No:1071-1078
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57016

 

123. Analyzing And Detecting Faulty Nodes In Delay Tolerant Network
        K Veeraiah, R Tamilkodi, L.Venkateswara kiran; Godavari Institute of Engineering &Technology, Rajahmundry, AP
        Page No:1079-1088
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57017


124.कम्रचारियों की भतरी एवँ भतरी नीति : एक अधययन  (बालको के विशेस संदर्भ में )

       डॉ. बी पी.देवांगन ;अशोका महाविद्यालय उम्मेदपुर ,सारंगढ़  , जिला -रायगढ़ (छत्तीसगढ़ )

       डॉ. श्रीमती पुष्पा देवांगन; प्राचार्य के पी महाविद्यालय बांधपाली ,सारंगढ़  , जिला -रायगढ़ (छत्तीसगढ़

        Page No:1089-1096
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57018

 

 

125.Importance of Value-Oriented Education: Great Educational Thinkers
       Dr. Vishnu Kumar, Jai Prakesh Singh; Jain Vishva Bharati Institute (Deemed University), Ladnun Nagour- Rajasthan.
       Page No:1097-1104
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57019

 

126.Balance Scorecard Role in Competitive Advantage of Indian Banking Sector
       Dr. Meenakshi Sharma; RNB Global University, Bikaner, Rajasthan, India.
       Dr. Namita Mishra; Technia Institute of Advanced Studies, New Delhi, India.
       Page No:1105-1121
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57020

 


127.Environmental and Socio-Economic Perspectives in the Indian Context
       Dr. Ajay Krishna Tiwari;  IASE Deemed to be University, Sardarshahar
       Page No:1122-1127
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57021

 

128.Corporate Social Responsibility (CSR): Impact on Indian Corporates
       Abhishek Sharma, Shweta Khater ;  Jain Vishva Bharati Institute, Ladnun.
       Page No:1128-1132
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57022

 


129.BEHAVIOUR OF STEEL FIBRE REINFORCED CONCRETE UNDERFLEXURAL FAILURE
       NAINARU VISWANATH SIVATEJA, K.ROOP SAGAR, M.SATHYA SRI; Chadalawada Venkata Subbaiah College, Affiliated to JNTUA, AP, India
       Page No:1133-1144
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57023

 

130.Tweets Analysis Using Machine Learning on Women Safety in Indian Cities
       Sunkara Mohan Krishna;  MANIPAL INSTITUTE OF TECHNOLOGY, Manipal Academy of Higher Education, Manipal, Karnataka, India
       Page No:1145-1147
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57024

 


131.Optimized structured spatio -Temporal Data Models
       T.Premchander; ISL Engineering College, Hyderabad, India
       M. Vasavi; CVR College Of Engineering, Hyderabad, India
       Page No:1148-1151
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57025

 


132.Indian Higher Education from the Lens of National Policy of Education (1986) and National Policy on Education (2016): A Comparative Study
       Ishfaq Majid,  Shazia Kouser; Central University of Gujarat
       Page No:1152-1166
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57026

 


133.Modeling for Disaster Control System using Fuzzy Inference System: A Clustering Approach
       Dr. Suman Kumar Mishra, Shobhit Shukla; Dr. Shakuntala Misra National Rehabilitation University, Lucknow, India
       Page No:1167-1175
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57027

 


134.MSME SECTOR IN INDIA: A PRELIMINARY STUDY OF GROWTH AND PRODUCTIVITY
       Ms. Rajani Goklani ,Dr. Archana Fulwari; The Maharaja Sayajirao University of Baroda, Vadodara
       Page No:1176-1182
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57028

 

135.A Study on Service quality in BSNL with by using SERVQUAL model
       K CHANDRA SEKHAR; Dravidian University, Kuppam, Andhra Pradesh, India.
       Dr. PACHA. MALYADRI; Center for Economic and Social studies, Begumpet, Hyderabad, Telangana, India
       Page No:1183-1191
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57029

 

136.IOT BASED SMART POWER METER
       Suresh Kumaar.G, Bharathi. R. Sivanandhakumar .G, Vignesh. A-, Yuvaraj. S; Karpagam College of Engineering , CBE-32
       Page No:1192-1196
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57030

 


137.LINEAR QUADRATIC PLUS PROPORTIONAL DOUBLE INTEGRAL CONTROLLER FOR LUO CONVERTER
       Suresh Kumaar.G,Dr.S.Manoharan R,ohindSanjai.KGulsanKumar.A ; Karpagam College of Engineering,Coimbatore-32
       Page No:1197-1203
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57031

 

 

138.Economical Investment coupled with Evergreen Yield - A Study on Growth hacking
       Fanny Grace S, Dr. Florence John; Madras Christian College (Autonomous), Affiliated to the University of Madras, East Tambaram, Chennai- 59

Page No:1204-1209
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57032

 

139.Dynamic Linguistic Acquisition: An Analytical Approach
       Dr Nirmal Sharma,  Dr Shalini Sharma; SRMIST, NCR Campus, Modinagar
       Page No:1210-1216
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57033

 

140.Cram of Baahubali: The Beginning and The Conclusion
       Dr. Yameen Khan, Dr. Bharati Chandrayan, Dr. Madhurima Srivastava; SRM IST, NCR Campus, Modinagar
       Page No:1217-1221
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57034

 

141 .Factors determining women participation in MGNREGA in Tamilnadu: A View
        V.Ramesh, A.Abdul Raheem; The New College (Autonomous), Chennai-14
        Page No:1222-1226
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57035

 


142.RENEWABLE ENERGY MANAGEMENT SYSTEMS ON-GRID AND OFF-GRID WIND/PV AND BATTERY HYBRID SYSTEMS
       N.Aishwarya , Dr.R.Venkatesh , P.Ganga; Annapoorana Engineering College Salem Tamilnadu ,India
       Page No:1227-1233
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57036

 


143.“A CRITICAL STUDY ON EFFECTIVE IMPLEMENTATION OF THE MAHARASHTRA PUBLIC TRUSTS ACT, 1950 WITH SPECIAL REFERENCE TO
        CHANGE REPORTS OF TRUSTS AT PUBLIC TRUSTS REGISTRATION OFFICE”
        Mr. Rajesh Mohanlal Pardeshi, Dr. Ujwala Bendale;  Bharti Vidyapeeth (Deemed University) New Law College, Pune.
        Page No:1234-1238
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57037

 


144. SECURITY ENHANCEMENT OF DIGITAL WATERMARKING USING DWT AND SPHIT
        P. B Shailaja Rani;  Vardhaman College Of Engineering Shamshabad, Hyderabad, Telangana, India
       Page No:1239-1247
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57038

 

145.AWARENESS OF GST AMONG BUSINESS UNITS – AN ANALYSIS
       Dr. A. Gowthaman; Annamalai University Debuted To Sethupathy Government Arts College, Ramanathapuram.
       Page No:1248-1267
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57039

 

146. INFLUENCE OF CONSUMERS' PURCHASE DECISION INVOLVEMENT
        Dr.R.Kalpana;  Sri Saradha College for Women, Perambalur, Tamilnadu.
        Page No:1268-1274
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57040


147.AN FOOD IMAGE PROCESSING SYSTEM: A SURVEY
       S.Anusuya, ;  Dr.MGR Janaki College for women, Chennai.
       Dr. K. Sharmila ; VISTAS, Chennai.
       Page No:1275-1281
       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57041

 

148. EFFECTIVENESS OF ENFORCEMENT MECHANISM OF CORPORATE GOVERNANCE IN INDIA
        ADIL HAMID LONE, DR KUSUM DIXIT; Rabbinate Tagore university Bhopal
        Page No:1282-1291

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57042

 

149. संतसुंदर के काव्य में नैतिकता और मूल्य 
        राज कुमार सेना; म. द. स. विश्वविद्यालय-अजमेर (राज.)

        Page No:1292-1294

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57043

 

150. वृन्दावन लाल वर्मा की नारी विषयक दृष्टी 
        उमेश कुमार शिल्पकार; आगरा कालेज, आगरा

        Page No:1295-1299

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57044

 

151. डॉo एनी बेसेंट के अनुसार जना मीमांसा एवं मूल्य मीमांसा के बीच सम्बन्धा 
        नम्रता पाराशर; बेनी माधव सिंह स्नातकोत्तार महाविश्वविद्यालय, बिगहिया, इलाहबाद

        Page No:1300-1312

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57045

 

152. Conceptualizing Diasporic: ‘Longing’, ‘Belonging’ and ‘Space’ in Jaishree Misra’s Ancient Promises
        R.Geetha; NKR Govt. Arts College for women, Namakkal, Tamilnadu.
        Dr.K.Radah; Periyar E.V.R College (Autonomous), Tiruchirappalli, Tamilnadu.
        Page No:1313-1334

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57046

 

153. String FRW Cosmological Model with Electromagnetic Field
        Dr. Milan M. Sancheti; R. A. Arts, M. K. Commerce and S. R. Rathi Science College Dist. Washim 444505(M.S), India
        Apurav R. Gupta; L.P.G. Arts and Science Mahavidyalaya Shirpur (Jain) Dist. Washim 444504(M.S), India
        Page No:1335-1344

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57047

 

154. PREDICTION OF INCOME BASED ON CENSES DATA USING CLASSIFICATION TECHNIQUES
        Dr. S. GOMATHI, R. KOWSALYA, KAVYA.T, KAVIPRIYA.P; PSGR Krishnammal College for Women, Coimbatore
        Page No:1345-1350

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57048

 

155. QUEST FOR SELFHOOD IN NTOZAKE SHANGE’S FOR COLORED GIRLS WHO HAVE CONSIDERED SUICIDE/ WHEN THE RAINBOW IS ENUF
        T.Saranya, Dr. B. Visalakshi; E. R .K. Arts & Science College, Erumiyampatti, Dharmapuri, Tamil Nadu, India.
        Page No:1351-1357

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57049

 

156. जीने का अधिकार तथा प्राणदंडा : भारत के संदर्भ में एक विधिक आलोचनात्मक अध्ययन 

 

        Page No:1358-1365

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57050

 

157. An Analysis of Students Satisfaction Level on Quality of Education Subaniya Sarah
        Subaniya Sarah; Madras Christian College, Chennai, Tamil Nadu
        Dr Leena Jenefa; Tecnia Institute of Advanced Studies, Delhi
        Page No:1366-1377

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57051

 

158. Hepatoprotective and Antioxidant Effects of Ecbolium viride, Gendarussa vulgaris and Sphaeranthus amaranthoides in NASH Induced Hepatotoxicity in Albino Wister Rats
        Subhashini S; S.D.N.B.Vaishnava College for Women, Chrompet Chennai-600 044
        Poonguzhali T.V; Queen Mary’s College, Chennai-600 004
        Sakthivel R; DMI-St. Eugene University, Zambia.
        Page No:1378-1387

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57052

 

159. An Empirical Study towards Student Satisfaction Level in South India
        EBENEZER; Sarah Tucker College, Tirunelveli
        Page No:1388-1392

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57053

 

160.Odd Factor Decomposition of H-V Super Magic Graphs

       M.Sindhu, S.Chandra Kumar ; Scott Christian College(Autonomous), Nagercoil-629003  Affiliated to Manonmaniam Sundarnar University, Abishekapatti, Tirunelveli-627012,Tamil Nadu, India

       Page No:1393-1402

       DOI:09.0014.PARISHODH.2020.V9I3.0086781.57054

 

161. CONTOURS OF CONFLICT IN THE SELECTED NOVELS OF UPAMANYU CHATTERJEE
        R. Jaisingh, Dr. Parthiban; Rajah Serfoji Government College, Thanjavur - 613005, Tamilnadu, India
        Page No:1403-1409

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57055

 

162. A Single Switch Controlled Capacitor Based Compensation Technique in a BLDC Motor Drive
        Rinki Roy Chowdhury, Sandhya P; Mar Baselios College of Engineering and Technology, Kerala, India
        Page No:1410-1419

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57056

 

163. Prediction of Chronic Kidney Disease using Classification techniques
        Preethi.I, Dr.K.Dharmarajan; VISTAS, Chennai
        Page No:1420-1426

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57057

 

164. An Efficient Approach for Malicious Threads on Web Search Using Intelligent ODFC Spider Crawling Algorithm
        Mr.P.Anbumani, K.Aarthi, K.Dharanipriya, K.Kowshika, R.Nivetha; V.S.B Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1427-1432

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57058

 

165. ATMIOT-An Event-Driven Crime Data Reporting Service Using AI
        S.Prabakaran, L.Gurusaran, J.Arunkumar, J.Akash, D.G.Mahendra Prasanth; V.S.B Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1433-1439

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57059

 

166. Client Centric Proxy Re-encryption for Outsourced Data in the Cloud
        Dr.M.Parthiban, G.Arun, E.Kannan, P.Kavinkumar, V.Mahendran; V.S.B. Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1440-1443

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57060

 

167. Expose and Enumeration of Face Using Image processing
        D. Vimalkumar, P. Arun Prakash, V. Ajith, S. Azharudeen, K. Karthikeyan; V.S.B. Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1444-1448

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57061

 

168. Filter Based Secure Logging for Wearable Healthcare Sensing Device
        Dr.M.Parthiban, M. Ambika, S. Hameeda Banu, M. Jagathambal, S.Kiruthika; V.S.B. Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1449-1454

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57062

 

169. Improve the Predictive Ability of Fleet Vehicles Using Machine Leaning
        M.Raghavendra Reddy, B. Santhosh Kumar; G Pulla Reddy Engineering College, Kurnool.
        Page No:1455-1459

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57063

 

170. Fledging BSNL Company: A New Path to Big profit and Market Dominance
        Dr Rakhi Gupta; Banaras Hindu University, Varanasi UP India 
        Dr Divya Gupta Chowdhry; Jagran Institute of Management Kanpur
        Page No:1460-1466

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57064

 

171. NON-BANKING FINANCIAL COMPANIES: CRISIS AND REVIVAL
        Sadique Ahmed R; The New College (Autonomous), Chennai – 600014.
        Page No:1467-1475

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57065

 

172. DESIGN OF HYBRID POWER PLANT WITH CONTROLLER USING INTERNET OF THINGS
        Arunkumar, Gayatri, Girinath, Krishna Swamy, Prakash; Karpagam College of Engineering, Coimbatore.
        Page No:1476-1481

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57066

 

173. DESIGN OF HYBRID POWER PLANT WITH CONTROLLER USING INTERNET OF THINGS
        Arunkumar, Gayatri, Girinath, Krishna Swamy, Prakash; Karpagam College of Engineering, Coimbatore.
        Page No:1482-1487

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57067

 

174. A study on the Buying behaviour of females in Delhi NCR (Impulsive Vs Rational buying)
        Priyanka Chauhan; Lingayas Vidyapeeth, Faridabad
        Page No:1488-1494

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57068

 

175. WOMANISH TEARS IN NTOZAKE SHANGE’S FROM OKRA TO GREENS AND ANITA DESAI’S ‘SURFACE TEXTURES
        T.Saranya, Mrs. K. Sangeetha; E. R .K. Arts & Science College, Erumiyampatti, Dharmapuri, Tamil Nadu, India.
        Page No:1495-1501

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57069

 

176. EMPLOYMENT AND BANKING INDUSTRY IN INDIA
        Dr. S.Sasikumar; Guru Nanak College (Autonomous), Chennai.
        Page No:1502-1507

        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57070

 

177. Rekindling the Fire of Firmness to Overcome Stress
        Dr Shalini Sharma, Dr Nirmal Sharma; SRMIST Delhi NCR Campus, Modinagar Ghaziabad
        Page No:1508-1518
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57071

 

178. Examining the Gender Discrimination in Toni Morrison‟s The Bluest Eye
        J. Jeba Salvasani; ADM College for Women (Auto), Nagapattinam
        Page No:1519-1522
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57072


179. Analysing Immigrant sensibility of BharatiMukherjee‘s Jasmine and Desirable Daughters
        V. Vinotorchali; ADM College for Women (Auto), Nagapattinam
        Page No:1523-1527
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57073


180. CLUSTERING TECHNIQUES TO ANALYZE SKIN CANCER
        Dr.S. Gomathi, Ms. J. Angel Monica, Ms. R. Siva Priya; PSGR Krishnammal College for Women
        Page No:1528-1533
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57074


181. HUSSERL’S CONCEPT OF SUBJECTIVITY
        DR. NIRANKUSH CHAKRABORTY; Gazole Mahavidyalaya
        Page No:1534-1571
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57075


182. Husserl’s Notion of the Life-World and its Implication for Ecology
        Dr. NIRANKUSH CHAKRABORTY; Gazole Mahavidyalaya
        Page No:1572-1579
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57076


183. An Emergency Alert Using Facial Expressions for Real-Time Driver Drowsiness Detection System
        S.Prabakaran, P.Dhileeban, S.M.Kishore, B. Nithiyaprakash, R. Vignesh; V.S.B Engineering College, Karur, Tamil Nadu, INDIA – 639111
        Page No:1580-1583
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57077


184. Anomaly Detection in a Video Surveillance System
        M.Vasudevan, R.Deepa, R.Aiswarya, G.kowsalya, S.Karpagavalli; V.S.B Engineering College, Karur, Tamil Nadu, INDIA – 639111
        Page No:1584-1590
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57078


185. Block Cyber bullying words using Machine Learning Algorithm in Social network Framework
        K.Suresh Kumar, P.Gladis Smerna, V.Kavya, C.Manju, R.Nandhini; V.S.B Engineering College, Karur, Tamil Nadu, INDIA – 639111
        Page No:1591-1596
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57079


186. Data Mining Approach for Water Conservation in Domestic Purposes using Prediction Techniques
        P.Anbumani, R.Dhamayanthi, R.Harshavardini, M.Kanimozhi; V.S.B Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1597-1601
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57080


187. Water Monitoring System in Agriculture Using Sensors
        S.Geetha, K.kiruthika, S.Lavanya, P.Madhumitha, M.Nagajothi; V.S.B Engineering College, Karur, Tamil Nadu, INDIA - 639111
        Page No:1602-1608
        DOI:09.0014.PARISHODH.2020.V9I3.0086781.57081


 

 


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