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PARISHODH JOURNAL 

ISSN NUMBER: 2347-6648
A Peer Reviewed/ Referred Journal
Open Access Journal
A Monthly Publishing Journal
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submitparishodh@gmail.com

Volume IX, Issue II, FEBRUARY- 2020- SP- 1

      

1. IMPACT OF DIGITAL MARKETING AMONG CUSTOMER BUYING BEHAVIOUR
    Reshma B Pillai, Dr.K.Ashokkumar, Associate Professor; MES College, Erumely, Kerala
    Page No:1-12
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56483

 

2. INVESTORS PERCEPTION TOWARDS DERIVATIVE MARKET
    Dr. I. Farida, Assistant Professor; Justice Basheer Ahmed Sayeed College for Women (Autonomous), Chennai- 600 018,Tami Nadu.
    Page No:13-28
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56484

 

3. BRAND LOYALTY: A STUDY WITH SPECIAL REFRENCE TO COLOR TELEVISION IN CHENNAI
    Dr. S. Syed Rafiq Ahmed, K.A. Parveen Begum; The New College (Autonomous), Chennai- 600 014,Tamil Nadu
    Page No:29-44
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56485

 

4. EMERGENCE OF DIGITAL MARKETING IN 21ST CENTURY
    G H. Sangeetha; Soka Ikeda college of Arts and science for women, Madhanagkuppam Chennai- 600099,Tamil Nadu
    Page No:45-50
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56486

 

5. A STUDY ON START-UP ISSUES AND CHALLENGES OFRURAL DEVELOPMENT IN INDIA THROUGH ENTREPRENEURSHIP
    G.Maheshkumar, Assistant Professor; S.I.V.E.T. College [Self finance], Gowrivakkam, Chennai
    Dr.P.Thiyagarajan, Professor; Tamil NaduOpen University, Chennai, Tamil Nadu.
    Page No:51-59
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56487

 

6. An Analysis on Factors Inhibiting Women Entrepreneurs in Chennai
    Dr.Sathya D; Prince ShriVenkateshwara Arts and Science College, Chennai – 600073.Tamil Nadu
    Page No:60-65
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56488

 

7. A STUDY ON IMPACT OF TRAINING AND DEVELOPMENT OF EMPLOYEES
    S.MANJULA; University of madras, Chennai.
    Page No:66-70
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56489

 

8. EVALUATE THE IMPACT OF DIGITAL LEARNING PLATFORMS (DLPS) TO MAKE INCREMENTAL CHANGES IN THE

    PERFORMANCE OF MEMBERS OF THE FACULTY OF HIGHER EDUCATION INSTITUTIONS
    Dr. ArifAnjum, Assistant Professor, Prof. Ishtiaque Ahmed, Assistant Professor; MGV’s Arts, Commerce & Science College, (Affiliated to SavitribaiPhule

    Pune University)
    Malegaon City, Dist. Nashik Maharashtra 423203 
    Page No:71-79
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56490

 

9. EVALUATING THE IMPACT OF GREEN HUMAN RESOURCE PRACTICES TO IMPROVE THE EFFICIENCY OF MEMBERS OF THE

    FACULTY IN HIGHER EDUCATIONAL INSTITUTIONS
    Dr. Shakeb Ahmed, Assistant Professor, Dr. A. V. More, Assistant Professor; MGV’s Arts, Commerce & Science College, (Affiliated to SavitribaiPhule

    Pune University)
    Malegaon City, Dist. Nashik Maharashtra 423203 
    Page No:80-90
    DOI:09.0014.PARISHODH.2020.V9I2.0086781.56491

 

10. THE IMPACT OF BRAND AWARENESS AND BRAND LOYALY ON THE CONSUMERS PURCHASE INTENTION
      S.Nithya; Soka Ikeda College of Arts and Science for Women, Chennai-99
      Page No:91-96
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56492

 

11. “PERFORMANCE AND INNOVATIVE PRACTICES OF LIFE INSURANCE CORPORATION”
      Mr. V.N. THIAGARAJAN, Assistant Professor; Sindhi College of Arts & Science, Chennai.
      Mr.K. SELVAM, Assistant Professor; AnnaiFathima College, Madurai.
      Page No:97-104
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56493

 

12. “IMPACT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE ATTRITION IN SELECTED SOFTWARE COMPANIES WITH REFERENCE

      TO CHENNAI CITY”
      KEERTHANA. Y.H, Dr. T. K. AVVAI KOTHAI, Associate Professor; Guru Nanak College[ Autonomous], Chennai.Tamil Nadu
      Page No:105-112
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56494

 

13. IMPACT OF REALITY SHOWS ON YOUTH
      R.Aswiniya, Dr.M.Rajarajeswari, Assistant Professor; Soka Ikeda College of Arts and Science for Women
      Page No:113-117
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56495

 

14. A STUDY ON ORGANISATIONAL CULTURE IN SOFTWARE INDUSTRIES IN CHENNAI
      Dr. A.KadharLal, Assistant Professor, M.S.Safa; The New College (Autonomous), Chennai 600 014.  
      Page No:118-126
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56496

 

15. A STUDY ON INVESTORS ATTITUDE TOWARDS INVESTMENT IN SECURITIES
      G. RAMYA; Soka Ikeda College of arts and science for women, University of Madras, Chennai. Tamil Nadu.
      Page No:127-134
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56497

 

16. IMPACT OF BRAND LOYALTY ON PURCHASING BEHAVIOUR OF SELECTED CONSUMER DURABLE GOODS
      Dr.M.SRINIVASAN, Assistant Professor; Tagore College of Arts & Science, Chennai-600044.,Tamil Nadu
      Page No:135-142
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56498

 

17. MEASURING LIFE INSURANCE SERVICE QUALITY: AN EMPIRICAL ASSESSMENT OF SERVQUAL INSTRUMENT
      M.YUVARAJ, Dr.G.RAJENDIRAN; S.I.V.E.T. College, Chennai-600073
      Page No:143-152
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56499

 

18. CONSUMERS PERCEPTION TOWARDS MOTIVATING FACTORS AND THEIR BUYING PATTERN OF ORGANIC PRODUCTS-A

      STUDY WITH REFERENCE TO GREEN MARKETING
      Dr.C.D.N.Rakkini, Assistant Professor; S.I.V.E.T.College, Gowrivakkam, Chennai 600 073,Tamil Nadu
      Page No:153-159
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56500

 

19. A STUDY ON CUSTOMER SATISFACTION ON SELF-SERVICE RENDERING MACHINES BY INDIAN BANK BRANCHES WITH

      SPECIAL REFERENCE TO THIRUVALLUR TALUK.
      Mrs. MerinaRosline K, Assistant Professor, Mrs. Santhiya R, Assistant Professor; Christ Arts and Science College, KilacheryKilacheri, Tamil Nadu
      Page No:160-165
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56501

 

20. OPPORTUNITIES AVAILABLE FOR WOMEN ENTREPRENEURS IN INDIA
      Dr. J. SULAIMAN, Assistant Professor, K.S. SITHI AYESHA; The New College, Chennai, Tamil Nadu 
      Page No:166-173
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56502

 

21. INDIRECT TAXES AND ITS IMPACT OF INDUSTRY
      Prof.S.MURUGAN, Assistant Professor, Dr.J.UMADEVI, Assistant Professor, Dr. B.DONBOSCO, Assistant Professor; SRM Arts and Science College,

      Kattankulathur – 603 203.
      Page No:174-176
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56503

 

22. “A STUDY RELATED TO MOBILE WALLET PAYMENT ON FOOD DELIVERY APP WITH RESPECT TO YOUNGER GENERATION IN

      CHENNAI CITY”
      S.RAMYA, Dr. T.K.AVVAI KOTHAI, Associate Professor; Guru Nanak College, Chennai, Tamil Nadu
      Page No:177-183
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56504

 

23. A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISION OF CONSUMERS OF DURABLE GOODS

      IN KANCHIPURAM DISTRICT
      MS. P. Suganthi Mano Ramyam, Dr. M.Malathy, Assistant Professor; S.I.V.E.T College, Gowrivakkam, Chennai, Tamilnadu 
      Page No:184-196
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56505
 
24. A STUDY ON CUSTOMERS PERCEPTION TOWARDS CREDIT CARD AND ITS USAGE IN KANCHEEPURAM DISTRICT
      R.Revathy, Assistant Professor, Dr.R.RethinaBai, Assistant Professor; S.I.V.E.T College, Gowrivakkam, Chennai, Tamilnadu
      Page No:197-206
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56506

 

25. ONLINE BUYING BEHAVIOUR OF CONSUMERS IN NORTH CHENNAI
      Dr. S. Syed Rafiq Ahmed, K.Mehuroon; The New College (Autonomous), Chennai- 600 014,Tamil Nadu
      Page No:207-218
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56507

 

26. START-UPS- ISSUES AND CHALLENGES
      Dr.M.R.Hemamalini, Assistant Professor; SSKV College of Arts & Science for Women, Kanchipuram,Tamil Nadu.
      Page No:219-228
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56508
 
27. PERFROMANCE APPRAISAL OF EMPLOYEES IN WIPRO LTD.
      Mrs. ShamaAfreen; JBAS College for Women, Chennai – 18.
      Page No:229-239
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56509

 

28. Creating a Positive Organisational Environment for Building Employee Resilience
      Krupa N, Assitant Professor, Ms. ReethuPrathikksha, Ms. RupashreeThirulokachander; MOP vaishnav College, Chennai – 600034, Tamilnadu
      Page No:240-246
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56510

 

29. CUSTOMER SATISFACTION TOWARDS PONDS PRODUCTS
      Ms.Shankari; JBAS College for Women, Chennai – 18.
      Page No:247-257
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56511

 

30. IMPACT OF DIGITAL MARKETING ON BUSINESSES
      Dr.A.PARAMESHWARI, Assistant Professor; Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamilnadu
      Page No:258-262
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56512

 

31. ASSESSMENT OF ENTREPRENEURIAL INTENTION AMONG COLLEGE STUDENTS WITH SPECIAL REFERENCE TO COMMERCE

      STUDENTS OF ARTS & SCIENCE COLLEGES IN CHENNAI CITY
      K.Muthulakshmi, Assistant Professor, Dr. K.R.Dhanalakshmi, Associate Professor; Bhaktavatsalam Memorial College for Women, Korattur, Chennai-80,

      Tamilnadu
      Page No:263-272
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56513

 

32. A STUDY ON GREEN HRM PRACTICES IN INFORMATION TECHNOLOGY SECTOR IN CHENNAI CITY
      Mrs. N. Kousalya, Dr. K. R. Dhanalakshmi, Associate Professor; Bhaktavatsalam Memorial College for Women, Korattur, Chennai, Tamil nadu 
      Page No:273-284
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56514

 

33. A STUDY ON THE IMPACT OF CONSUMER HABIT, HEDONIC MOTIVATION & PRICE ON ONLINE SHOPPING IN KOLKATA
      RanaGhosh; University of Calcutta
      Page No:285-303
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56515

 

34. FINANCIAL LITERACY THAT INFLENCING ECONOMIC FACTOR IN THE DIGITAL ERA
      M. Sangeetha; DR. Florence John, Assistant Professor; Madras Christian college, Chennai – 600 059, Tamil Nadu
      Page No:304-310
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56516

 

35. WOMEN ENTREPRENEURS IN INDIA
      SHREE VIDYA.M, ABINAYA.S; S.D.N.B.VAISHNAV COLLEGE FOR WOMEN, Chrompet, Chennai - 600044, Tamil nadu
      Page No:311-318
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56517

 

36. BLOCKCHAIN ADOPTION IN INDIAN FINTECH INDUSTRY
      K. Shruthi, Dr. Mrs.Tamilarasi.M, Professor; Madras Christian College, East Tambaram, Chennai-600059, Tamilnadu
      Page No:319-327
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56518

 

37. A STUDY ON WORK LIKE BALANCE OF WOMEN EMPLOYEES IN IT SECTOR
      Dr.Thajmudeen, Assistant Professor, Ms.Kausar, The New College, Chennai – 600011, Tamil nadu 
      Page No:328-332
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56519

 

38. CAPITAL INVESTMENT DECISIONS ON BUSINESS AND ORGANIZATIONAL DEVELOPMENT-A CONCEPTUAL REVIEW
      Prof. Dr. Anbalagan Chinniah, Professor, Mrs . Anisa Oumer; College of Business and Economics, Samara University, Afar State, Ethiopia, East Africa. 
      Page No:333-348
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56520

 

39. FINANCIAL PERFORMANCE OF ASHOK LEYLAND LIMITED – DU PONT ANALYSIS
      Dr. N. PURUSOTHAMAN, Assistant Professor, Dr. B. MEENA, Associate Professor; Patrician College of Arts & Science, Adyar, Chennai – 600 020 ,

      Tamilnadu
      Page No:349-357
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56521

 

40. A STUDY ON ENTREPRENEURIAL MINDSET AMONG FEMALE COLLEGE STUDENTS
      M.MEYYAMMAI; SDNB Vaishnav College, Chrompet, Chennai-44, Tamilnadu
      Page No:358-366
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56522

 

41. ENTREPRENEURSHIP IN E-WASTE: A CONSUMER PERSPECTIVE
      Ms. Anusree P.S., Dr. P. Balasubramanian, Assistant Professor; School of Arts and Sciences, Amrita University, Kochi, India
      Page No:367-377
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56523

 

42. A COMPARATIVE STUDY BETWEEN DIGITAL VS TRADITIONAL ADVERTISING
      Ms. PriyaChoudhary, Assistant Professor, Mr. Moses Praveen, Assistant Professor; ADITYA INSTITUTE OF MANAGEMENT STUDIES &

      RESEARCH, Bangalaru-560064, Karnataka 
      Page No:378-383
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56524

 

43. A STUDY ON THE CHALLENGES FACED BY SOCIAL ENTREPRENEUR IN VELLORE - DISTRICT TAMILNADU
      A Suresh Kumar, Assistant Professor; Christ College of Arts and science, Kilachery, Thiruvallur – 631 402, TamilNadu
      Page No:384-390
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56525

 

44. CYBER INSECURITY AND BANKING FRAUDS IN INDIA – A STUDY IN LEGAL PERSPECTIVE
      Mr. SIVATHAS. P, Assistant Professor; Govt. Law College, Dharmapuri- 636701, Tamil Nadu
      Ms. MONISHA. B; The Tamil Nadu Dr.Ambedkar Law University, Chennai- 600 096, Tamil Nadu
      Page No:391-398
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56526

 

45. CONSUMER PERCEPTION: AN EMPIRICAL STUDY ON ELEMENTS OF WHITE GOODS PURCHASE THROUGH ONLINE MODE
      R. B. Nagarathinam; DRBCCC Hindu College, Pattabiram, Chennai – 600072.
      K.Ramu; D.B.Jain College, Thoraipakkam, Chennai – 600097
      Page No:399-406
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56527

 

46. A STUDY ON EMOTIONAL INTELLIGENCE, SPIRITUALITY AND WORKPLACE PERFORMANCE WITH SPECIAL REFERENCE TO

      SELECT IT EMPLOYEES WORKING IN CHENNAI CITY
      V.Vidhya, Dr.Jayakani, Associate Professor; VISTAS, Pallavaram, Chennai - 600117, Tamilnadu
      Page No:407-414
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56528

 

47. RESEARCH SCHOLARS ARE REALLY RESEARCHERS? - A HUMAN RESOURCE MANAGEMENT STUDY AMONG NON-TEACHING

      GOVERNMENT JOB ASPIRANTS
      P.Priyanga, Dr.Jayakani, Associate Professor; VISTAS, Pallavaram, Chennai - 600117, Tamilnadu
      Page No:415-420
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56529

 

48. A PAPER ON WOMEN ENTREPRENEURS
      AnjanaMathood Ramesh, Assistant Professor; Aditya Institute of Management Studies and Research, # 12, Kogilu Main Road, Yelahanka, Bangalore

      560064.
      Page No:421-428
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56530

 

49. IMPACT OF DIGITAL MARKETING AMONG WORKING WOMEN IN FAST MOVING WORLD WITH REFERENCE TO CHENNAI

      CITY
      Dr. V. KRISHNA KUMARI, Assistant Professor, K.ABARNA; Sri Kanayakaparameswari arts and Science College for women, Chennai – 600001,

      Tamilnadu
      Page No:429-433
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56531

 

50. AN EMPIRICAL STUDY ON GREEN ENTREPRENEURIAL VENTURES IN INDIA
      Dr.Vijayalakshmi. M, Ms.Preksha.L, Preksha Jain; MOP Vaishnav College for Women (Autonomous), Chennai – 600 034
      Page No:434-450
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56532

 

51. Higher Education – Challenges and Opportunities
      Prof. HamdaniRizwana M.J., Associate Professor; MGV’s Arts, Commerce & Science College, Malegaon City 423203, Mumbai
      Page No:451-458
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56533

 

52. POST OFFICE FINANCIAL LITERACY WITH SPECIAL REFERENCE TO PERAMBALUR DISTRICT
      R. Anandhan, Dr.R.RethinaBai, Assistant Professor; SIVET College, Chennai-73, Tamilnadu
      Page No:459-470
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56534

 

53. SURRUGATE ENTERPRENEURIALSHIP
      V.DEVARAJAN.; University of Madras
      Dr. S. LourduInitha, Associate Professor; S.I.V.E.T. College, Gowrivakkam, Chennai 600 073.
      Page No:471-479
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56535

 

54. IMPACT OF E-COMMERCE GROWTH ON EXPANDING MOBILE WALLET TRANSACTION
      Dr.C.VATCHALA, Associate Professor, R. LATHA, Assistant Professor; Pachaiyappa's College, ChennaiTamil Nadu.
      Page No:480-487
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56536

 

55. A STUDY ON EMPLOYEE’S PERCEPTION ON GENDER AND LEADERSHIP STYLE
      Dr.D.S.Latha, Assistant Professor; MOP Vaishnav College for Women, Chennai – 34.
      Dr.A.Kamaruniza, Assistant Professor; The QuaideMilleth College for Men, Chennai- 600 100, Tamil Nadu
      Page No:488-496
      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56537

 

58. REVIEW ON ROBOTICS AND INDUSTRIAL AUTOMATION
     
A.B.Humbe, H.L.Jadhav; ICEEM College, Aurangabad, Maharashtra
      Page No:335-338      

      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56538

 

59. MACHINING OF METAL MATRIX COMPOSITE BY NON-CONVENTIONAL MACHINING METHODS- A REVIEW
     
M. A. Mushahid Khan Yusufzai , Shishir R. Rathod; International Centre of Excellence in Engineering and Management, Aurangabad
      Page No:339-342      

      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56539

 

60. Review Paper on Mobile Ad hoc Network Using DSP
     
A. S. Patel, Dr. V. K. Kadam; Dr. B.A.M.U.-Aurangabad India
      Page No:343-360    

      DOI:09.0014.PARISHODH.2020.V9I2.0086781.56540