1. IMPACT OF DIGITAL MARKETING AMONG CUSTOMER BUYING BEHAVIOUR
Reshma B Pillai, Dr.K.Ashokkumar, Associate Professor; MES College, Erumely, Kerala
Page No:1-12
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56483
2. INVESTORS PERCEPTION TOWARDS DERIVATIVE MARKET
Dr. I. Farida, Assistant Professor; Justice Basheer Ahmed Sayeed College for Women (Autonomous), Chennai- 600 018,Tami Nadu.
Page No:13-28
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56484
3. BRAND LOYALTY: A STUDY WITH SPECIAL REFRENCE TO COLOR TELEVISION IN CHENNAI
Dr. S. Syed Rafiq Ahmed, K.A. Parveen Begum; The New College (Autonomous), Chennai- 600 014,Tamil Nadu
Page No:29-44
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56485
4. EMERGENCE OF DIGITAL MARKETING IN 21ST CENTURY
G H. Sangeetha; Soka Ikeda college of Arts and science for women, Madhanagkuppam Chennai- 600099,Tamil Nadu
Page No:45-50
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56486
5. A STUDY ON START-UP ISSUES AND CHALLENGES OFRURAL DEVELOPMENT IN INDIA THROUGH ENTREPRENEURSHIP
G.Maheshkumar, Assistant Professor; S.I.V.E.T. College [Self finance], Gowrivakkam, Chennai
Dr.P.Thiyagarajan, Professor; Tamil NaduOpen University, Chennai, Tamil Nadu.
Page No:51-59
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56487
6. An Analysis on Factors Inhibiting Women Entrepreneurs in Chennai
Dr.Sathya D; Prince ShriVenkateshwara Arts and Science College, Chennai – 600073.Tamil Nadu
Page No:60-65
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56488
7. A STUDY ON IMPACT OF TRAINING AND DEVELOPMENT OF EMPLOYEES
S.MANJULA; University of madras, Chennai.
Page No:66-70
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56489
8. EVALUATE THE IMPACT OF DIGITAL LEARNING PLATFORMS (DLPS) TO MAKE INCREMENTAL CHANGES IN THE
PERFORMANCE OF MEMBERS OF THE FACULTY OF HIGHER EDUCATION INSTITUTIONS
Dr. ArifAnjum, Assistant Professor, Prof. Ishtiaque Ahmed, Assistant Professor; MGV’s Arts, Commerce & Science College, (Affiliated to SavitribaiPhule
Pune University)
Malegaon City, Dist. Nashik Maharashtra 423203
Page No:71-79
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56490
9. EVALUATING THE IMPACT OF GREEN HUMAN RESOURCE PRACTICES TO IMPROVE THE EFFICIENCY OF MEMBERS OF THE
FACULTY IN HIGHER EDUCATIONAL INSTITUTIONS
Dr. Shakeb Ahmed, Assistant Professor, Dr. A. V. More, Assistant Professor; MGV’s Arts, Commerce & Science College, (Affiliated to SavitribaiPhule
Pune University)
Malegaon City, Dist. Nashik Maharashtra 423203
Page No:80-90
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56491
10. THE IMPACT OF BRAND AWARENESS AND BRAND LOYALY ON THE CONSUMERS PURCHASE INTENTION
S.Nithya; Soka Ikeda College of Arts and Science for Women, Chennai-99
Page No:91-96
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56492
11. “PERFORMANCE AND INNOVATIVE PRACTICES OF LIFE INSURANCE CORPORATION”
Mr. V.N. THIAGARAJAN, Assistant Professor; Sindhi College of Arts & Science, Chennai.
Mr.K. SELVAM, Assistant Professor; AnnaiFathima College, Madurai.
Page No:97-104
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56493
12. “IMPACT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE ATTRITION IN SELECTED SOFTWARE COMPANIES WITH REFERENCE
TO CHENNAI CITY”
KEERTHANA. Y.H, Dr. T. K. AVVAI KOTHAI, Associate Professor; Guru Nanak College[ Autonomous], Chennai.Tamil Nadu
Page No:105-112
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56494
13. IMPACT OF REALITY SHOWS ON YOUTH
R.Aswiniya, Dr.M.Rajarajeswari, Assistant Professor; Soka Ikeda College of Arts and Science for Women
Page No:113-117
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56495
14. A STUDY ON ORGANISATIONAL CULTURE IN SOFTWARE INDUSTRIES IN CHENNAI
Dr. A.KadharLal, Assistant Professor, M.S.Safa; The New College (Autonomous), Chennai 600 014.
Page No:118-126
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56496
15. A STUDY ON INVESTORS ATTITUDE TOWARDS INVESTMENT IN SECURITIES
G. RAMYA; Soka Ikeda College of arts and science for women, University of Madras, Chennai. Tamil Nadu.
Page No:127-134
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56497
16. IMPACT OF BRAND LOYALTY ON PURCHASING BEHAVIOUR OF SELECTED CONSUMER DURABLE GOODS
Dr.M.SRINIVASAN, Assistant Professor; Tagore College of Arts & Science, Chennai-600044.,Tamil Nadu
Page No:135-142
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56498
17. MEASURING LIFE INSURANCE SERVICE QUALITY: AN EMPIRICAL ASSESSMENT OF SERVQUAL INSTRUMENT
M.YUVARAJ, Dr.G.RAJENDIRAN; S.I.V.E.T. College, Chennai-600073
Page No:143-152
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56499
18. CONSUMERS PERCEPTION TOWARDS MOTIVATING FACTORS AND THEIR BUYING PATTERN OF ORGANIC PRODUCTS-A
STUDY WITH REFERENCE TO GREEN MARKETING
Dr.C.D.N.Rakkini, Assistant Professor; S.I.V.E.T.College, Gowrivakkam, Chennai 600 073,Tamil Nadu
Page No:153-159
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56500
19. A STUDY ON CUSTOMER SATISFACTION ON SELF-SERVICE RENDERING MACHINES BY INDIAN BANK BRANCHES WITH
SPECIAL REFERENCE TO THIRUVALLUR TALUK.
Mrs. MerinaRosline K, Assistant Professor, Mrs. Santhiya R, Assistant Professor; Christ Arts and Science College, KilacheryKilacheri, Tamil Nadu
Page No:160-165
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56501
20. OPPORTUNITIES AVAILABLE FOR WOMEN ENTREPRENEURS IN INDIA
Dr. J. SULAIMAN, Assistant Professor, K.S. SITHI AYESHA; The New College, Chennai, Tamil Nadu
Page No:166-173
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56502
21. INDIRECT TAXES AND ITS IMPACT OF INDUSTRY
Prof.S.MURUGAN, Assistant Professor, Dr.J.UMADEVI, Assistant Professor, Dr. B.DONBOSCO, Assistant Professor; SRM Arts and Science College,
Kattankulathur – 603 203.
Page No:174-176
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56503
22. “A STUDY RELATED TO MOBILE WALLET PAYMENT ON FOOD DELIVERY APP WITH RESPECT TO YOUNGER GENERATION IN
CHENNAI CITY”
S.RAMYA, Dr. T.K.AVVAI KOTHAI, Associate Professor; Guru Nanak College, Chennai, Tamil Nadu
Page No:177-183
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56504
23. A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISION OF CONSUMERS OF DURABLE GOODS
IN KANCHIPURAM DISTRICT
MS. P. Suganthi Mano Ramyam, Dr. M.Malathy, Assistant Professor; S.I.V.E.T College, Gowrivakkam, Chennai, Tamilnadu
Page No:184-196
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56505
24. A STUDY ON CUSTOMERS PERCEPTION TOWARDS CREDIT CARD AND ITS USAGE IN KANCHEEPURAM DISTRICT
R.Revathy, Assistant Professor, Dr.R.RethinaBai, Assistant Professor; S.I.V.E.T College, Gowrivakkam, Chennai, Tamilnadu
Page No:197-206
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56506
25. ONLINE BUYING BEHAVIOUR OF CONSUMERS IN NORTH CHENNAI
Dr. S. Syed Rafiq Ahmed, K.Mehuroon; The New College (Autonomous), Chennai- 600 014,Tamil Nadu
Page No:207-218
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56507
26. START-UPS- ISSUES AND CHALLENGES
Dr.M.R.Hemamalini, Assistant Professor; SSKV College of Arts & Science for Women, Kanchipuram,Tamil Nadu.
Page No:219-228
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56508
27. PERFROMANCE APPRAISAL OF EMPLOYEES IN WIPRO LTD.
Mrs. ShamaAfreen; JBAS College for Women, Chennai – 18.
Page No:229-239
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56509
28. Creating a Positive Organisational Environment for Building Employee Resilience
Krupa N, Assitant Professor, Ms. ReethuPrathikksha, Ms. RupashreeThirulokachander; MOP vaishnav College, Chennai – 600034, Tamilnadu
Page No:240-246
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56510
29. CUSTOMER SATISFACTION TOWARDS PONDS PRODUCTS
Ms.Shankari; JBAS College for Women, Chennai – 18.
Page No:247-257
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56511
30. IMPACT OF DIGITAL MARKETING ON BUSINESSES
Dr.A.PARAMESHWARI, Assistant Professor; Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamilnadu
Page No:258-262
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56512
31. ASSESSMENT OF ENTREPRENEURIAL INTENTION AMONG COLLEGE STUDENTS WITH SPECIAL REFERENCE TO COMMERCE
STUDENTS OF ARTS & SCIENCE COLLEGES IN CHENNAI CITY
K.Muthulakshmi, Assistant Professor, Dr. K.R.Dhanalakshmi, Associate Professor; Bhaktavatsalam Memorial College for Women, Korattur, Chennai-80,
Tamilnadu
Page No:263-272
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56513
32. A STUDY ON GREEN HRM PRACTICES IN INFORMATION TECHNOLOGY SECTOR IN CHENNAI CITY
Mrs. N. Kousalya, Dr. K. R. Dhanalakshmi, Associate Professor; Bhaktavatsalam Memorial College for Women, Korattur, Chennai, Tamil nadu
Page No:273-284
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56514
33. A STUDY ON THE IMPACT OF CONSUMER HABIT, HEDONIC MOTIVATION & PRICE ON ONLINE SHOPPING IN KOLKATA
RanaGhosh; University of Calcutta
Page No:285-303
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56515
34. FINANCIAL LITERACY THAT INFLENCING ECONOMIC FACTOR IN THE DIGITAL ERA
M. Sangeetha; DR. Florence John, Assistant Professor; Madras Christian college, Chennai – 600 059, Tamil Nadu
Page No:304-310
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56516
35. WOMEN ENTREPRENEURS IN INDIA
SHREE VIDYA.M, ABINAYA.S; S.D.N.B.VAISHNAV COLLEGE FOR WOMEN, Chrompet, Chennai – 600044, Tamil nadu
Page No:311-318
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56517
36. BLOCKCHAIN ADOPTION IN INDIAN FINTECH INDUSTRY
K. Shruthi, Dr. Mrs.Tamilarasi.M, Professor; Madras Christian College, East Tambaram, Chennai-600059, Tamilnadu
Page No:319-327
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56518
37. A STUDY ON WORK LIKE BALANCE OF WOMEN EMPLOYEES IN IT SECTOR
Dr.Thajmudeen, Assistant Professor, Ms.Kausar, The New College, Chennai – 600011, Tamil nadu
Page No:328-332
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56519
38. CAPITAL INVESTMENT DECISIONS ON BUSINESS AND ORGANIZATIONAL DEVELOPMENT-A CONCEPTUAL REVIEW
Prof. Dr. Anbalagan Chinniah, Professor, Mrs . Anisa Oumer; College of Business and Economics, Samara University, Afar State, Ethiopia, East Africa.
Page No:333-348
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56520
39. FINANCIAL PERFORMANCE OF ASHOK LEYLAND LIMITED – DU PONT ANALYSIS
Dr. N. PURUSOTHAMAN, Assistant Professor, Dr. B. MEENA, Associate Professor; Patrician College of Arts & Science, Adyar, Chennai – 600 020 ,
Tamilnadu
Page No:349-357
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56521
40. A STUDY ON ENTREPRENEURIAL MINDSET AMONG FEMALE COLLEGE STUDENTS
M.MEYYAMMAI; SDNB Vaishnav College, Chrompet, Chennai-44, Tamilnadu
Page No:358-366
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56522
41. ENTREPRENEURSHIP IN E-WASTE: A CONSUMER PERSPECTIVE
Ms. Anusree P.S., Dr. P. Balasubramanian, Assistant Professor; School of Arts and Sciences, Amrita University, Kochi, India
Page No:367-377
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56523
42. A COMPARATIVE STUDY BETWEEN DIGITAL VS TRADITIONAL ADVERTISING
Ms. PriyaChoudhary, Assistant Professor, Mr. Moses Praveen, Assistant Professor; ADITYA INSTITUTE OF MANAGEMENT STUDIES &
RESEARCH, Bangalaru-560064, Karnataka
Page No:378-383
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56524
43. A STUDY ON THE CHALLENGES FACED BY SOCIAL ENTREPRENEUR IN VELLORE – DISTRICT TAMILNADU
A Suresh Kumar, Assistant Professor; Christ College of Arts and science, Kilachery, Thiruvallur – 631 402, TamilNadu
Page No:384-390
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56525
44. CYBER INSECURITY AND BANKING FRAUDS IN INDIA – A STUDY IN LEGAL PERSPECTIVE
Mr. SIVATHAS. P, Assistant Professor; Govt. Law College, Dharmapuri- 636701, Tamil Nadu
Ms. MONISHA. B; The Tamil Nadu Dr.Ambedkar Law University, Chennai- 600 096, Tamil Nadu
Page No:391-398
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56526
45. CONSUMER PERCEPTION: AN EMPIRICAL STUDY ON ELEMENTS OF WHITE GOODS PURCHASE THROUGH ONLINE MODE
R. B. Nagarathinam; DRBCCC Hindu College, Pattabiram, Chennai – 600072.
K.Ramu; D.B.Jain College, Thoraipakkam, Chennai – 600097
Page No:399-406
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56527
46. A STUDY ON EMOTIONAL INTELLIGENCE, SPIRITUALITY AND WORKPLACE PERFORMANCE WITH SPECIAL REFERENCE TO
SELECT IT EMPLOYEES WORKING IN CHENNAI CITY
V.Vidhya, Dr.Jayakani, Associate Professor; VISTAS, Pallavaram, Chennai – 600117, Tamilnadu
Page No:407-414
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56528
47. RESEARCH SCHOLARS ARE REALLY RESEARCHERS? – A HUMAN RESOURCE MANAGEMENT STUDY AMONG NON-TEACHING
GOVERNMENT JOB ASPIRANTS
P.Priyanga, Dr.Jayakani, Associate Professor; VISTAS, Pallavaram, Chennai – 600117, Tamilnadu
Page No:415-420
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56529
48. A PAPER ON WOMEN ENTREPRENEURS
AnjanaMathood Ramesh, Assistant Professor; Aditya Institute of Management Studies and Research, # 12, Kogilu Main Road, Yelahanka, Bangalore
560064.
Page No:421-428
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56530
49. IMPACT OF DIGITAL MARKETING AMONG WORKING WOMEN IN FAST MOVING WORLD WITH REFERENCE TO CHENNAI
CITY
Dr. V. KRISHNA KUMARI, Assistant Professor, K.ABARNA; Sri Kanayakaparameswari arts and Science College for women, Chennai – 600001,
Tamilnadu
Page No:429-433
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56531
50. AN EMPIRICAL STUDY ON GREEN ENTREPRENEURIAL VENTURES IN INDIA
Dr.Vijayalakshmi. M, Ms.Preksha.L, Preksha Jain; MOP Vaishnav College for Women (Autonomous), Chennai – 600 034
Page No:434-450
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56532
51. Higher Education – Challenges and Opportunities
Prof. HamdaniRizwana M.J., Associate Professor; MGV’s Arts, Commerce & Science College, Malegaon City 423203, Mumbai
Page No:451-458
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56533
52. POST OFFICE FINANCIAL LITERACY WITH SPECIAL REFERENCE TO PERAMBALUR DISTRICT
R. Anandhan, Dr.R.RethinaBai, Assistant Professor; SIVET College, Chennai-73, Tamilnadu
Page No:459-470
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56534
53. SURRUGATE ENTERPRENEURIALSHIP
V.DEVARAJAN.; University of Madras
Dr. S. LourduInitha, Associate Professor; S.I.V.E.T. College, Gowrivakkam, Chennai 600 073.
Page No:471-479
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56535
54. IMPACT OF E-COMMERCE GROWTH ON EXPANDING MOBILE WALLET TRANSACTION
Dr.C.VATCHALA, Associate Professor, R. LATHA, Assistant Professor; Pachaiyappa’s College, ChennaiTamil Nadu.
Page No:480-487
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56536
55. A STUDY ON EMPLOYEE’S PERCEPTION ON GENDER AND LEADERSHIP STYLE
Dr.D.S.Latha, Assistant Professor; MOP Vaishnav College for Women, Chennai – 34.
Dr.A.Kamaruniza, Assistant Professor; The QuaideMilleth College for Men, Chennai- 600 100, Tamil Nadu
Page No:488-496
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56537
58. REVIEW ON ROBOTICS AND INDUSTRIAL AUTOMATION
A.B.Humbe, H.L.Jadhav; ICEEM College, Aurangabad, Maharashtra
Page No:335-338
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56538
59. MACHINING OF METAL MATRIX COMPOSITE BY NON-CONVENTIONAL MACHINING METHODS- A REVIEW
M. A. Mushahid Khan Yusufzai , Shishir R. Rathod; International Centre of Excellence in Engineering and Management, Aurangabad
Page No:339-342
DOI:09.0014.PARISHODH.2020.V9I2.0086781.56539
60. Review Paper on Mobile Ad hoc Network Using DSP
A. S. Patel, Dr. V. K. Kadam; Dr. B.A.M.U.-Aurangabad India
Page No:343-360